Privacy Policy

1. Who we are

This website, sleepmatters.ie, is operated by Lucy Wolfe, trading as Sleep Matters ("we", "us", "our"), based in Ireland. We are the data controller for the personal data described in this policy.

If you have any questions about this policy or how we use your information, contact us at [email protected] or call +353 87 268 3584.

2. Information we collect

Information you give us

When you book a consultation, request a Sleep Chat, send an event enquiry or otherwise contact us, we collect the details you provide, which may include:

• Your name, email address and phone number
• Your child's age range and the sleep challenges you describe
• The package or service you are interested in and your preferred way of being contacted
• For corporate enquiries: your organisation, role, event details and preferred dates
• Any other information you choose to share in messages, emails, calls or WhatsApp

Information about your child

To provide tailored sleep support, we may ask about your child's sleep, routines, feeding, development and general wellbeing. You only need to share what you are comfortable with. We treat this information as confidential and use it only to deliver our services to you. Where it includes health-related information, we process it on the basis of your explicit consent, which you can withdraw at any time.

Information collected automatically

When you visit the website we may collect technical information such as your IP address, browser and device type, pages visited, the page that referred you and campaign tags (for example UTM, Facebook or Google click identifiers). See Cookies and tracking.

3. How we use your information

• To respond to your enquiry and arrange consultations, Sleep Chats or events
• To deliver our sleep consultancy services, including sleep plans and follow-up support
• To process book orders and payments
• To send you service-related messages (for example appointment confirmations and reminders)
• To send occasional news or updates, only where you have agreed to receive them
• To understand how the website is used and measure the effectiveness of our advertising
• To keep records required for accounting, tax and legal purposes

4. Legal basis for processing

Under the General Data Protection Regulation (GDPR) and the Irish Data Protection Acts 1988–2018, we rely on the following legal bases:

• Contract — to provide services or products you request, or take steps at your request before entering a contract
• Consent — for marketing communications, non-essential cookies and any health-related information about your child
• Legitimate interests — to run and improve our business and website, provided your rights do not override those interests
• Legal obligation — to keep financial and business records as required by law

5. Who we share it with

We never sell your personal data. We share it only with trusted service providers who help us run our business, under appropriate agreements:

We may also disclose information where required by law, or to protect the safety of a child or another person.

6. International transfers

Some of our service providers are based outside the European Economic Area, including in the United States. Where data is transferred outside the EEA, we rely on appropriate safeguards such as the EU–US Data Privacy Framework or the European Commission's Standard Contractual Clauses.

7. Cookies and tracking

Our website uses cookies and similar technologies. Essential cookies make the site work. With your consent, we also use analytics and advertising technologies (such as the Meta Pixel and Google tags) to understand how visitors use the site and to measure our advertising.

You can manage or delete cookies through your browser settings at any time. Blocking some cookies may affect how the site works.

8. How long we keep it

We keep personal data only for as long as needed for the purposes described above:

• Enquiries that do not go ahead: up to 24 months, then deleted
• Client records and consultation notes: for the duration of our work together and up to 6 years afterwards, in line with Irish limitation periods
• Financial records: 6 years, as required by Irish tax law
• Marketing preferences: until you unsubscribe or ask us to stop

9. Keeping your data safe

We use appropriate technical and organisational measures to protect your personal data, including secure, access-controlled systems and encrypted connections (HTTPS). No method of transmission over the internet is completely secure, but we take care to protect your information.

10. Your rights

You have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate or incomplete data
• Ask us to delete your data
• Restrict or object to how we process it
• Receive your data in a portable format
• Withdraw your consent at any time, without affecting earlier processing
• Opt out of marketing at any time, using the unsubscribe link or by contacting us

To exercise any of these rights, email [email protected]. We will respond within one month.

If you are unhappy with how we handle your data, you can complain to the Data Protection Commission at dataprotection.ie.

11. Children's information

Our services support families with children, but this website is intended for parents, guardians and professionals. Information about a child is provided by their parent or guardian, and we do not knowingly collect personal data directly from children.

12. Other websites

Our website links to third-party sites such as Spotify, PayPal and social media platforms. We are not responsible for their privacy practices, so please read their policies when you visit them.

13. Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page, with the date it was last updated.